PhD in Economics, Senior Researcher
Contact information
- Phone: +38(066)485-13-87
- E-mail:
Courses taught
- 1. Industrial enterprise marketing
- 2. Services marketing
- 3. Consumer behaviour
- 4. Business communications / Marketing communications
- 5. Corporate social responsibility
- 6. Marketing pricing
- 7. International advertising
Bibliometric profiles
Academic degrees and titles
- PhD in Economics, speciality 08.00.04 – Economics and enterprise management (by type of economic activity), 12 October 2017, Institute of Industrial Economics of the NAS of Ukraine (Kyiv), thesis record D 11.151.01, Higher Attestation Commission diploma No. 045055 of 12.12.2017
- Senior researcher, speciality 051 – Economics, certificate AC No. 000668 of 01.02.2022
Research interests
digital marketing; marketing activities of enterprises; logistics activities of enterprises; customer relationship management; corporate culture of companies; development of critical infrastructure; national security
Research and teaching publications
Total number of works: over 800 publications
Below are the main publications
Scopus and Web of Science articles
2025
1) Pushak, Y., Trushkina, N., Flyak, V., Bezpalko, I. (2025). Business philosophy during digital transformation in wartime conditions. The case of Ukraine in critical perspective. Clio. Revista de Historia, Ciencias Humanas y Pensamiento Critico, 5(9), 573-598. https://doi.org/10.5281/zenodo.14566915.
2024
1) Trushkina, N., Dzwigol, H. (2024). Mechanism for Managing the Agro-clusters’ Development: European Practice and Opportunities for Ukraine. AIP Conference Proceedings, 3033(1), 020017. https://doi.org/10.1063/5.0188468.
2023
1) Remyha, Y., Zaiarniuk, O., Lozova, T., Trushkina, N., Yakushev, O., Korovin, Y. (2023). Energy-saving technologies for sustainable development of the maritime transport logistics market. IOP Conf. Series: Earth and Environmental Science, 1126, 012037. https://doi.org/10.1088/1755-1315/1126/1/012037.
2) Kwilinski, A., Trushkina, N. (2023). Green Investments as Tools for Stimulating the Sustainable Financing of Logistics Systems Development. E3S Web of Conferences, 456, 01003. https://doi.org/10.1051/e3sconf/202345601003.
3) Kwilinski, A., Trushkina, N., Birca, I., Shkrygun, Yu. (2023). Organizational and Economic Mechanism of the Customer Relationship Management under the Era of Digital Transformations. E3S Web of Conferences, 456, 05002. https://doi.org/10.1051/e3sconf/202345605002.
4) Trushkina, N., Hnatyshyn, L., Prokopyshyn, O., Likhota, O., Pylypenko, K. (2023). Development of the Feed Additives Market in the Context of Food Security. Review of Economics and Finance, 21(1), 2442-2451. https://doi.org/10.55365/1923.x2023.21.259.
Articles in professional academic journals
2025
1) V. Ye. Khaustova, N. V. Trushkina. Analysis of approaches to assessing national security in countries worldwide. Business Inform. 2025. No. 1. Pp. 172–200. https://doi.org/10.32983/2222-4459-2025-1-172-200.
2) V. Ye. Khaustova, N. V. Trushkina. Theoretical and methodological rationale for assessing Ukraine’s national security in the post-war period. Problems of the Economy. 2025. No. 1. Pp. 107–134. https://doi.org/10.32983/2222-0712-2025-1-107-134.
3) Harmash O. M., Trushkina N. V., Yevtushenko K. V., Shkrygun Yu. O. Smart contract as a mechanism for managing the logistics activities of transport companies: international practice. Intellectualization of logistics and Supply Chain Management [Online]. 2025. Vol. 30. P. 82-101. https://doi.org/10.46783/smart-scm/2025-30-8.
4) V. Ye. Khaustova, N. V. Trushkina, P. V. Pronoza, Ye. V. Yudenko. Restructuring the national economy: a bibliometric analysis of research. Problems of the Economy. 2025. No. 2(64). Pp. 143–159. https://doi.org/10.32983/2222-0712-2025-2-143-159.
5) V. Ye. Khaustova, N. V. Trushkina, P. V. Pronoza. International practice in implementing strategies and state programmes for national security. Business Inform. 2025. No. 5. Pp. 108–126. https://doi.org/10.32983/2222-4459-2025-5-108-126.
6) N. V. Trushkina, Ye. O. Lunov, L. O. Lunov. Global trends in the development of the renewable energy sector. Efficient Economy. 2025. No. 8. http://doi.org/10.32702/2307-2105.2025.8.88.
7) Prokopyshyn O., Trushkina N. The geopolitics of cybersecurity: a comparative analysis of national strategies for digital sovereignty. Politics & Security. 2025. Vol. 12. No. 2. P. 59-71. https://doi.org/10.54658/ ps.28153324.2025.12.2.pp.59-71.
8) Trushkina N. Energy security as a factor of political stability in the European Union. Politics & Security. 2025. Vol. 12. No. 2. P. 72-87. https://doi.org/10.54658/ps.28153324.2025.12.2.pp.72-87.
9) N. Trushkina, Ye. Lunov, L. Lunov. Environmental aspects of global energy sector development amid global climate change. Věda a perspektivy. 2025. No. 8(51). Pp. 98–113. https://doi.org/10.52058/2695-1592-2025-8(51)-98-113.
2024
1) I. M. Boiarko, N. V. Trushkina. Types of financing in a sustainable development economy. Society. Economy. Digitalization. 2024. No. 02(02). Pp. 34–49. https://doi.org/10.31379.sed.1.1.2024.1.
2) N. Trushkina, I. Boiarko. Green finance in the context of sustainable development: bibliometric and trend analysis. Society. Economy. Digitalization. 2024. No. 01(01). Pp. 13–28. https://doi.org/10.31379.sed.1.1.2024.7.
3) I. Hubarieva, N. Trushkina. Infrastructure support for managing the foreign economic activity of Ukrainian timber industry enterprises. Financial and Credit Systems: Development Prospects. 2024. No. 1(12). Pp. 37–51. https://doi.org/10.26565/2786-4995-2024-1-04.
4) N. V. Trushkina, I. V. Zhukova. Economic support for the organisation and functioning of critical infrastructure. Successes and Achievements in Science. 2024. No. 1(1). Pp. 372–383. https://doi.org/10.52058/3041-1254-2024-1(1)-372-383.
5) V. Ye. Khaustova, N. V. Trushkina. Ensuring sustainable and rational land use: international experience and Ukrainian realities. Business Inform. 2024. No. 1. Pp. 218–234. https://doi.org/10.32983/2222-4459-2024-1-218-234.
6) V. Ye. Khaustova, N. V. Trushkina. Risks and threats to national security: essence and classification. Business Inform. 2024. No. 10. Pp. 6–22.
https://doi.org/10.32983/2222-4459-2024-10-6-22.
7) N. V. Trushkina, O. M. Harmash, D. V. Chernukh. Building an anti-crisis management system for transport and logistics companies in wartime. Agrosvit. 2024. No. 23. Pp. 153–164. https://doi.org/10.32702/2306-6792.2024.23.153.
8) Ye. O. Lunov, L. Ye. Lunov, N. V. Trushkina. Investment support for energy system development: global trends and tools. Bulletin of the East European University of Economics and Management. 2024. No. 2(32). Pp. 73–96. https://doi.org/10.58253/2078-1628-2024-2(32)-006.
9) N. V. Trushkina, T. V. Patlachuk. The essence of the concept of “customer relationship management”. Efficient Economy [online]. 2024. No. 12. http://doi.org/10.32702/2307-2105.2024.12.73.
10) V. Ye. Khaustova, I. O. Hubarieva, N. V. Trushkina. Legal and organisational support for national security in Ukraine. Business Inform. 2024. No. 11. Pp. 277–293. https://doi.org/10.32983/2222-4459-2024-11-277-293.
11) Hubarieva I. O., Harmash O. M., Trushkina N. V., Shkrygun Yu. O., Patlachuk T. V. Digital transformation of enterprise’ logistics activities: bibliometric and trend analysis. Intellectualization of logistics and Supply Chain Management [Online]. 2024. Vol. 28. P. 47-70. https://doi.org/10.46783/smart-scm/2024-28-5.
12) Ya. Ya. Pushak, N. V. Trushkina. Transformation of corporate culture in public administration: bibliometric and trend analysis. Scientific Bulletin of the Lviv State University of Internal Affairs. 2024. No. 2. Pp. 65–86. https://doi.org/10.32782/2311-844X/2024-2-9.
13) V. Ye. Khaustova, N. V. Trushkina. Theoretical approaches to defining the essence of “national security” and its components. Problems of the Economy. 2024. No. 4. Pp. 134–153. https://doi.org/10.32983/2222-0712-2024-4-134-153.
Monographs, textbooks, and teaching aids
2025
1) V. Ye. Khaustova, N. V. Trushkina. Security as a comprehensive characteristic of economic system resilience in a global dimension. In: Transformation of socio-economic systems in the context of globalization: collective monograph / ed. V. I. Chobitok, DSc, professor. Kharkiv: Ivanchenko I. S. Publishing House, 2025. Pp. 111–124. https://doi.org/10.35668/978-617-8332-75-4.
2) Zaporozhets A., Khaustova V., Hubarieva I., Trushkina N. Digitization as a Modern Challenge for the Energy Systems’ Transformation in the World. Systems, Decision and Control in Energy VII. Studies in Systems, Decision and Control: monograph. Berlin: Springer Science and Business Media Deutschland GmbH, 2025. Vol. 596. P. 3-31. https://doi.org/10.1007/978-3-031-90462-2_1 [Scopus].
2024
1) Yu. S. Remyha, N. V. Priimak, N. V. Trushkina, N. S. Rynkevych. Digital transformation of enterprises’ organisational culture: monograph. Kyiv: Private Higher Educational Establishment “International European University”, 2024. 250 pp.
2) Kwilinski A., Khaustova V., Trushkina N. Transformation of the Energy Infrastructure in the Context of the Implementation of the European Green Deal. Systems, Decision and Control in Energy VI. Studies in Systems, Decision and Control / Edited by V. Babak, A. Zaporozhets. Cham: Springer, 2024. Vol 561. P. 59-79. https://doi.org/10.1007/978-3-031-68372-5_3 [Scopus].
Scientific activity
Member of the editorial board of the peer-reviewed journal FinTech and Sustainable Innovation (Singapore), since 2025, indexed in bibliometric databases.
Member of the editorial board of the peer-reviewed journal The Economic Insights – Trends and Challenges (Ploiești, Romania), since 2024.
Member of the editorial board of the electronic journal Intellectualization of Logistics and Supply Chain Management (category “B”).
Expert evaluation of research projects as an expert of the Ministry of Education and Science of Ukraine.
Supervision of 2 PhD students in speciality 051 – Economics (C1) and 1 PhD student in speciality 073 – Management (D3).
Professional development and training
International projects and programmes
1) Participation in the international educational and research project “TERRITORY OF INNOVATIONS: BEST PRACTICES FOR SUSTAINABLE DEVELOPMENT AT THE LOCAL LEVEL” (analytical phase) as an expert on post-war reconstruction of critical infrastructure (Certificate No. 2-29 of 15.04.2023).
2) Participation in an international project implemented at V. N. Karazin Kharkiv National University under the Jean Monnet module 101085651 “Business models for sustainability challenges and digital transformation” (7 February–23 May 2025, 90 hours / 3 ECTS credits) — Project Participant Certificate No. 077/2025 of 30.05.2025.
3) Erasmus+ staff mobility for training at WSB Merito University in Poznań (Poland), 21–25 July 2025 — Certificate of Attendance of 25.07.2025.
International conferences
Comprehensive Approach to Managing Critical Infrastructure Development Risks in Crisis Situations: European Practice (plenary presentation in English); online; V International Scientific Conference “Economic and Social Consequences of the Crisis” (Management Institute of Warsaw University of Life Sciences, Poland), 12 June 2025.
Continuing professional education courses
International project under the Jean Monnet module “Business models for sustainability challenges and digital transformation” (7 February–23 May 2025, 90 hours / 3 ECTS credits).
Erasmus+ staff mobility for training at WSB Merito University in Poznań (Poland), 21–25 July 2025.
All-Ukrainian academic and pedagogical continuing education on “Academic integrity in the age of artificial intelligence” (Kyiv, Private HEI “European University”, 27 January–9 March 2025, 180 academic hours — 6 ECTS credits).
Patents and certificates of authorship
Research work “Report on the R&D project ‘Circular smart specialisation of Ukraine’s old industrial coal-mining regions’”, Institute of Industrial Economics of the NAS of Ukraine, co-author (certificate No. 105925 of 02.07.2021).
Membership in professional organisations
Full member of the Ukrainian–European Centre for Scientific Cooperation (since 2021); academician of the Academy of Economic Sciences of Ukraine (speciality “Marketing”) (since 2023); member of the NGO “University of Leadership and Innovation” (since 2023); full member of the NGO “Institute for Strategies of Innovative Development and Knowledge Transfer” (since 2024).